My Projects
My Projects
Gen-Z Newsletter - Word Tonic
Gen-Z Newsletter - Word Tonic
To be bold, gifted, and Black!
Finally, let's add some flavor to my brand.
Gen-Z Newsletter - Word Tonic
The Newsletter:
Click here to view the Newsletter
🎯 brief
Create an engaging and compelling newsletter for Word Tonic, a Gen-Z copywriting community of creatives looking to break into, disrupt, and lead the copywriting space.
Write from the perspective and tone of Word Tonic, a bold and genuine brand voice that echoes the community it holds. TOV will be attention-grabbing, compelling, and informative, but not TOO serious (this is literally me).
Research what is popping in the community and align copywriting tips and tricks that will get over 4,000 subscribers excited to embrace our community, and ultimately, join the party.
📈 Result
A smashing newsletter on how auditions and copywriting go hand in hand.
Are there GIFS, AGAIN Marleena? Yes. Did you think you were getting out of this one?
As the first newsletter writer after the founder stepped down from the task, I had a tall order on my hands. To do that shit AGAIN. As usual, Carolyn kept her sense of trust in me because my voice is just as bold as Word Tonic's - it's a great thing, too, because we need voices that keep turning the wheels of this community front and center.
Spoiler: in this newsletter - this is where being an actor comes in HANDY
It just so happens that someone let me go F I R S T (muahahah)
If there's one thing about me - I'm making a scene. (remember this? Except it's an acting joke. And very topical to this newsletter.) This entry marks a way for users to go on their journey as writers, mirroring another doozy of a profession.
Gen-Z Newsletter - Word Tonic
The Newsletter:
Click here to view the Newsletter
🎯 brief
Create an engaging and compelling newsletter for Word Tonic, a Gen-Z copywriting community of creatives looking to break into, disrupt, and lead the copywriting space.
Write from the perspective and tone of Word Tonic, a bold and genuine brand voice that echoes the community it holds. TOV will be attention-grabbing, compelling, and informative, but not TOO serious (this is literally me).
Research what is popping in the community and align copywriting tips and tricks that will get over 4,000 subscribers excited to embrace our community, and ultimately, join the party.
📈 Result
A smashing newsletter on how auditions and copywriting go hand in hand.
Are there GIFS, AGAIN Marleena? Yes. Did you think you were getting out of this one?
As the first newsletter writer after the founder stepped down from the task, I had a tall order on my hands. To do that shit AGAIN. As usual, Carolyn kept her sense of trust in me because my voice is just as bold as Word Tonic's - it's a great thing, too, because we need voices that keep turning the wheels of this community front and center.
Spoiler: in this newsletter - this is where being an actor comes in HANDY
It just so happens that someone let me go F I R S T (muahahah)
If there's one thing about me - I'm making a scene. (remember this? Except it's an acting joke. And very topical to this newsletter.) This entry marks a way for users to go on their journey as writers, mirroring another doozy of a profession.
High Impact Escape Room Reel for Adventures of Intrigue
🎯 brief
1 million+ views. $0 ad spend.
This reel was designed to break down one of the biggest fears about escape rooms (being locked in and left alone) and show how Adventures of Intrigue does things differently.
The goal: spark curiosity, build trust, and get new eyes on our open concept format.
✨ The Reel
• Wrote and produced a short-form video contrasting the standard escape room experience with ours
• “Standard escape rooms: you can’t see the game master once the game starts.”
• “✨Ours: staff is in full visibility and you’re not locked in: why?”
• Crafted a caption that expanded on the concept, encouraged scroll depth, and engaged user fears (without ever being crazy salesy)
• Optimized for search, discovery, and emotional resonance
• Posted organically to Instagram Reels and Facebook, with no paid boost
• Tracked engagement and pulled performance screenshots throughout its rise
📈 Result
• 1,168,281 total views
• 14,188 interactions (13.6K likes, 345 saves, 161 shares, 37 comments)
• 649,020+ unique accounts reached
• 110+ days of total watch time
• 99.9% of viewers were non-followers
• over 70% increase in account engagement during the quarter
• Measurable increase in ticket sales from guests who saw the reel and mentioned it directly
Conclusion
This reel didn’t just go viral, it built real-world ongoing trust. By naming a specific fear, showing our real solution, and keeping the tone honest and clear, we sparked curiosity that turned into bookings.
