My Projects
My Projects
High Impact Escape Room Reel for Adventures of Intrigue
High Impact Escape Room Reel for Adventures of Intrigue
To be bold, gifted, and Black!
Finally, let's add some flavor to my brand.
High Impact Escape Room Reel for Adventures of Intrigue
🎯 brief
1 million+ views. $0 ad spend.
This reel was designed to break down one of the biggest fears about escape rooms (being locked in and left alone) and show how Adventures of Intrigue does things differently.
The goal: spark curiosity, build trust, and get new eyes on our open concept format.
✨ The Reel
• Wrote and produced a short-form video contrasting the standard escape room experience with ours
• “Standard escape rooms: you can’t see the game master once the game starts.”
• “✨Ours: staff is in full visibility and you’re not locked in: why?”
• Crafted a caption that expanded on the concept, encouraged scroll depth, and engaged user fears (without ever being crazy salesy)
• Optimized for search, discovery, and emotional resonance
• Posted organically to Instagram Reels and Facebook, with no paid boost
• Tracked engagement and pulled performance screenshots throughout its rise
📈 Result
• 1,168,281 total views
• 14,188 interactions (13.6K likes, 345 saves, 161 shares, 37 comments)
• 649,020+ unique accounts reached
• 110+ days of total watch time
• 99.9% of viewers were non-followers
• over 70% increase in account engagement during the quarter
• Measurable increase in ticket sales from guests who saw the reel and mentioned it directly
Conclusion
This reel didn’t just go viral, it built real-world ongoing trust. By naming a specific fear, showing our real solution, and keeping the tone honest and clear, we sparked curiosity that turned into bookings.
High Impact Escape Room Reel for Adventures of Intrigue
🎯 brief
1 million+ views. $0 ad spend.
This reel was designed to break down one of the biggest fears about escape rooms (being locked in and left alone) and show how Adventures of Intrigue does things differently.
The goal: spark curiosity, build trust, and get new eyes on our open concept format.
✨ The Reel
• Wrote and produced a short-form video contrasting the standard escape room experience with ours
• “Standard escape rooms: you can’t see the game master once the game starts.”
• “✨Ours: staff is in full visibility and you’re not locked in: why?”
• Crafted a caption that expanded on the concept, encouraged scroll depth, and engaged user fears (without ever being crazy salesy)
• Optimized for search, discovery, and emotional resonance
• Posted organically to Instagram Reels and Facebook, with no paid boost
• Tracked engagement and pulled performance screenshots throughout its rise
📈 Result
• 1,168,281 total views
• 14,188 interactions (13.6K likes, 345 saves, 161 shares, 37 comments)
• 649,020+ unique accounts reached
• 110+ days of total watch time
• 99.9% of viewers were non-followers
• over 70% increase in account engagement during the quarter
• Measurable increase in ticket sales from guests who saw the reel and mentioned it directly
Conclusion
This reel didn’t just go viral, it built real-world ongoing trust. By naming a specific fear, showing our real solution, and keeping the tone honest and clear, we sparked curiosity that turned into bookings.
High Impact Escape Room Reel for Adventures of Intrigue
🎯 brief
1 million+ views. $0 ad spend.
This reel was designed to break down one of the biggest fears about escape rooms (being locked in and left alone) and show how Adventures of Intrigue does things differently.
The goal: spark curiosity, build trust, and get new eyes on our open concept format.
✨ The Reel
• Wrote and produced a short-form video contrasting the standard escape room experience with ours
• “Standard escape rooms: you can’t see the game master once the game starts.”
• “✨Ours: staff is in full visibility and you’re not locked in: why?”
• Crafted a caption that expanded on the concept, encouraged scroll depth, and engaged user fears (without ever being crazy salesy)
• Optimized for search, discovery, and emotional resonance
• Posted organically to Instagram Reels and Facebook, with no paid boost
• Tracked engagement and pulled performance screenshots throughout its rise
📈 Result
• 1,168,281 total views
• 14,188 interactions (13.6K likes, 345 saves, 161 shares, 37 comments)
• 649,020+ unique accounts reached
• 110+ days of total watch time
• 99.9% of viewers were non-followers
• over 70% increase in account engagement during the quarter
• Measurable increase in ticket sales from guests who saw the reel and mentioned it directly
Conclusion
This reel didn’t just go viral, it built real-world ongoing trust. By naming a specific fear, showing our real solution, and keeping the tone honest and clear, we sparked curiosity that turned into bookings.
